According to Google, the top reason consumers cited for choosing online ordering was the ability to browse menu options and make selections from their computer or mobile device. Because of how popular online ordering is and how it can help boost your bottom line, you definitely don’t want to be one of the restaurants that don’t offer this service.
At least 185 million people are expected to buy food online by 2025 (Statista.com). With this impressive number, we all need to realize how people buy food has changed permanently. In fact, there are certain characteristics of how people from different generations buy online. So then, implementing an online ordering strategy into your marketing mix is a must.
Now, having those third-party platforms is not that bad. No, I’m not promoting them, but you can use their incredibly huge platform and power so potential customers can learn about you. It is all about converting those customers to you. At the same time, if you don’t have your online ordering service, it is impossible to switch them to you.
Marketing for restaurants is not just one dimension. And for most restaurant owners or operators, it becomes overwhelming. Undoubtedly, online ordering has become an essential source of income. Statista projects that Revenue from this source will reach $66.56bn in 2022. So, how you plan for it, from the changes in operation, specific menus, and higher prices to increasingly promoting it online, could become the extra or needed source of income that can make your business grow or stay afloat.
When creating a marketing plan, have in place this simple yet strategic process:
1. Let customers know you through these third-party sources.
2. Switch them to you.
3. Promote and reach more customers.
4. Bring these clients back to you.
This 4-step process will become an engine in bringing new and repetitive sales.
It is a matter of understanding the potential of these platforms and how you implement a plan to increase sales and create loyal customers for your restaurant.
